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Privacy Policy

This policy describes the information we may collect, how we may collect and use it, and certain other privacy issues, including the precautions we take to protect your privacy.

Section A: Information Collected and How it is Used

Please note that we collect and store certain limited information related to your visits and interactions with our site and services. What we collect and how we use it is set forth below.

What we collect when you browse our site:

If you do nothing during your visit but browse, read content, or download information, we will gather and store certain limited information about your visit. We automatically collect and store the following information about your visit:

  1. Your IP address, which is an identifier assigned either to your internet service or directly to your computer;
  2. Your browsing behaviour, which includes your browser and device characteristics;
  3. The date and time you visited;
  4. The pages or services you accessed; and
  5. Any referring URLs, or sites that directed you to our site.

The information we automatically collect or store is used by us only for improving the content of our site and services and to help us understand how people are using our site and services so that we may continually improve the performance, suitability and usefulness of our sites and services to you, our customers and potential customers.

What we collect if you provide it to us:

If, during your visit, you participate in a survey, send an e-mail, or perform some other transaction (see Section C) on-line, the following additional information will be collected:

  1. The e-mail address, and contents of e-mail, for those who communicate with us via e-mail;
  2. Information volunteered in response to a survey or by participating in a contest or other promotion sponsored by us;
  3. Information volunteered during your registration on our site; and
  4. Information volunteered through an on-line form for any other purpose, including requests to receive samples or marketing information, credit applications (for businesses), subscriptions to our newsletter or other content, and use of our on-line order forms to order products or services.

We will use your e-mail to respond appropriately. This may be to respond to you or to address issues you may identify to further improve our services or site. As an added service to you if you have an account with us, we will also use this information to pre-populate on-line order forms to save you time in the ordering and re-ordering process.

Use and disclosure of information collected:

Please note that there are instances where we share your volunteered information with other parties.

4IMPRINT, like many internet and catalogue retailers, employs other companies and individuals to perform specific functions on our behalf. Examples include fulfilling orders, delivery of packages, mail and e-mail, address hygiene, credit card processing services, or research that improves the quality of services or offers provided to you. These providers have access to the information that they require to perform their functions but are prohibited by us from using that information for any other purposes. You may, however, “opt-out” of this use of your information at any time, but doing so may impair our ability to provide you with proper service and to process your orders (see Section K).

We may disclose your name and mailing address to other parties for marketing purposes. However, we never share your e-mail address, phone number, credit card or financial information for these purposes.

Section B: Personally Identifiable Information and Choice

You may always choose whether to provide personal information to us on-line.

Personal information, in general, is information that relates to a natural person. Personal information includes such things as an individual’s name, address and phone number. You may always choose not to contact us by e-mail, participate in a survey or to provide any personal information using an on-line form. Alternative methods for contacting us in person, by phone or by mail are available by using the information in the Contact Information section at the end of this policy (see Section K). Your choice to not participate in these activities on-line will not impair your ability to browse, read or download content provided via the site.

In the event we are required to respond to a subpoena, court order or other legal process, your personal information may be disclosed pursuant to such subpoena, court order or other legal process, which may be without notice to you.

Section C: Transaction Information

If you request any information, buy any products or subscribe to any services offered by us via our site, we will ask you to complete an order form that requires certain information, including payment information such as a credit card number and expiration date as well as general contact, billing and shipping information. This information is necessary to complete the transaction and to deliver to you the information, products or services ordered and to collect payment. For your protection, all such information is collected and all credit card information is stored via encrypted means.

Section D: Review and Correction of Personally Identifiable Information

You can contact us about the personally identifiable information we collect about you by using the information in the Contact Information section at the end of this policy (see Section K). You may recommend changes to your personally identifiable information you believe to be inaccurate by submitting an e-mail or written request that credibly shows the inaccuracy. We will take reasonable steps to verify your identity before granting access or making corrections.

If your personal information changes, you may correct, update or remove the personal data you have provided to us by making changes to your profile. In addition, you may opt-out of certain communications from us (see Section K). Our goal is to make sure that our information about you is always current so that we can better serve you.

Section E: Cookies, Interest-Based Advertising and Opt-Outs

To serve our on-line users, we use "cookies" and other technologies to passively collect demographic information, customise your browsing experience with us, personalise your experience on our site and monitor advertisements and other activities. Cookies are small data files transferred to your computer by your web browser. We use the cookies feature only to store a randomly generated identifying tag on your computer or electronic device.

Currently, our systems do not recognise browser "do-not-track" requests. You may, however, disable certain tracking by disabling cookies in your browser. However, if you disable cookies, your experience on our website may be affected.

Although we don’t use cookies to collect or share information with third parties to deliver advertisements online referred to as Interest-based or behavioural advertising, you can learn more about those types of advertising and how to set your preferences (opt-out) here: Find out more about your options. opens in new window

Section F: Electronic Communication

When you access our site or send e-mails to us, you are communicating with us electronically and consenting to receive communications from us electronically. We will communicate with you by e-mail or by posting notices via our site. To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from us if your computer supports such capabilities. If you do not want to receive e-mail from us, please contact 4imprint.

Section G: Security and Social Media

We safeguard the integrity of our site with measures designed and intended to prevent corruption of data and to block unknown or unauthorized access to our systems and information. However, it is important to recognize that whatever you transmit or disclose online could be collected and used by others or even unlawfully intercepted by third parties. No data transmission over the internet can ever be guaranteed to be 100% secure. While we strive to protect your information, we cannot warrant the security of any information that you transmit to us. You may also take steps of your own to protect your information. For example, you should create a unique, quality password and not share that password with others or use it on any other website. You should not leave your computer or electronic device unattended before exiting a session and prior to logging out. You should also properly exit browsers as you move between websites. Please see the 4imprint Legal Statement for additional details.

Section H: A Special Note for Parents

Although our site is intended for general audiences, we collect no personal information from children under the age of thirteen (13). If we receive any information from persons we believe to be minors, it will be purged from our database in accordance with any applicable laws.

Section I: Disclaimer – Links to Other Sites

This policy applies only to the 4IMPRINT sites. Although our site may provide links to other sites, be advised that 4IMPRINT is not responsible for the content of such other unrelated sites and is not be liable for any damages or injury arising from that content. Any links are provided merely as a convenience to our users. When you link to another unrelated site, you are no longer on a 4IMPRINT site and this privacy policy will not apply. When you link to an unrelated site, you are subject to, and should consult, the privacy policy of that site, and particularly before providing any personal information.

Section J: Revision

We may at any time revise the terms and conditions contained in this privacy policy by updating this posting. Accordingly, you should periodically visit this page to review our current privacy policy.

Section K: EU General Data Protection Regulation, Enforcement and Contact Information

To correct your personal information, to send an “opt-out” message, or if you have questions or concerns about 4IMPRINT’s privacy policy, you may contact 4IMPRINT using the contact information below.

4imprint processes your personal information for our legitimate business interests. ‘Legitimate interests’ means the interests of 4imprint in conducting and managing our business to enable us to offer you the best products and customer service that we can. Processing your personal data also allows us to:

  • enhance, modify, personalise and improve our customer service
  • understand how visitors interact with our website
  • produce relevant and timely online and offline marketing campaigns as well as determine the effectiveness of our advertising
  • enhance online security

4imprint holds and processes your personal data for as long as required for the purpose for which the data was initially collected. Once we no longer need your personal data, we dispose of it securely. To determine the appropriate retention period for personal information, we consider:

  • Amount, nature and sensitivity of information
  • Potential risk from unauthorised use or disclosure of your personal information
  • Purposes for which we collected and stored it and whether we still need to keep it in the same form
  • Legal retention requirements that may apply to that information

Whenever we process personal data we will ensure that we always keep your personal data rights in high regard and take account of these rights. Under certain circumstances by law, you have the right to:

  • Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal information we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below)
  • Object to processing of your personal information where we are relying on a legitimate interest (or that of a third party) and there is something about your particular situation that makes you want to object to processing on this ground.
  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example, if you want us to establish the accuracy or the reason for processing it.
  • Request the transfer of your personal information to another party.

In certain circumstances, 4imprint holds and processes personal data that has not been obtained from the data subject. For example, 4imprint rents ‘postal mailing lists’ of contacts which we use to send catalogues and other forms of marketing. In these circumstances, you have the right to contact 4imprint to determine the source of your personal data.

Make a GDPR Request opens in new window

Contact Information

[email protected]
4imprint Direct Ltd
5 Ball Green
Cobra Court
Trafford Park
M32 0QT
Phone: 1800 987 444


4IMPRINT uses a self-assessment approach to assure compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible. We encourage interested persons to raise any complaints or concerns using the contact information provided in this section and we will investigate and attempt to resolve any concerns regarding use and disclosure of personal information.

Privacy Complaints by Customers in Ireland

4IMPRINT commits to resolve complaints about your privacy and our collection or use of your personal information. If a complaint or dispute cannot be resolved through our internal process, Irish customers are able to report a concern or raise a complaint via the Data Protection Commission for Ireland.

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